Andy Bethune of Black Ram Consulting: Brand Strategy For Outdoor Entrepreneurs
Andy Bethune has spent his career developing brand and marketing strategies for the biggest names in the outdoor industry and founder-led startups just getting started. In this episode, Andy breaks down the components of branding and provides actionable steps to creating a clear brand strategy.
This conversation covers topics such as consumer psychology, branding fundamentals, marketing strategies for startup brands, and what the outdoor industry can learn from the hunting industry.
Andy is the Principal Strategist and Founder of Black Ram Consulting.
Show Notes:
KORE Outdoors
Origin Agency
Stone Glacier
Gritty Films
First Light / Meat Eater
Connect with Andy on LinkedIn
Connect with Christian on LinkedIn
This conversation covers topics such as consumer psychology, branding fundamentals, marketing strategies for startup brands, and what the outdoor industry can learn from the hunting industry.
Andy is the Principal Strategist and Founder of Black Ram Consulting.
Show Notes:
KORE Outdoors
Origin Agency
Stone Glacier
Gritty Films
First Light / Meat Eater
Connect with Andy on LinkedIn
Connect with Christian on LinkedIn
